Yorkshire Rider was created out of the 1985 Transport Act, which became known as Deregulation. The West Yorkshire PTE created Yorkshire Rider Limited, who had to bid for the bus services they wish to operate, produce timetables, maintain the fleet, replace time expired vehicles and promote the new company in print and other media avenues. The new bus operator then repainted vehicles into a brilliant green and jonquil livery for the buses and minibuses, while coaches gained an oatmeal and black livery. Both liveries had the stylized ‘YR’ logo and fleet name in a large red New Eras Bold font. Yorkshire Rider acquired the former West Yorkshire Road Car operations in Bradford and Leeds.
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